Book review: Professional services leadership handbook by Nigel Clark, Ben...
The Professional services leadership handbook (subtitled “How to lead a professional services firm in a new age of competitive disruption”) was published in 2017 and it has taken a while to read and...
View ArticleProfessional Marketing Forum conference report 2018: The Bare Necessities
This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past...
View ArticleWhat are your priorities for 2019? Thoughts for professional service firm...
What are your priorities for 2019? Thoughts for professional service firm leaders are shared below. But first, take a few moments to reflect on what you have achieved this year – and savour the...
View ArticleEffective marketing – a discussion with managing partners
At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were...
View ArticleMarketing after the technology revolution?
This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed...
View ArticleProperty marketing case study – Key points from the EG property marketing...
I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing...
View ArticleStrategy silos – is marketing guilty too? Align, integrate, focus, educate...
A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services...
View ArticleKey Account Management (KAM) – Top 10 tips for designing and implementing a...
Delegates (representing experts and beginners from law firms, accountancy practices, technology consultants and actuaries) at a recent training session by http://www.pmforum.co.uk/training.aspx on Key...
View ArticleBook review: “The change catalyst – secrets to successful and sustainable...
I was at the Business Book Awards https://www.businessbookawards.co.uk/ in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’...
View ArticleLegal marketing case study: Social media in business development and...
This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is...
View ArticleBook review: Professional services leadership handbook by Nigel Clark, Ben...
The Professional services leadership handbook (subtitled “How to lead a professional services firm in a new age of competitive disruption”) was published in 2017 and it has taken a while to read and...
View ArticleProfessional Marketing Forum conference report 2018: The Bare Necessities
This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past...
View ArticleWhat are your priorities for 2019? Thoughts for professional service firm...
What are your priorities for 2019? Thoughts for professional service firm leaders are shared below. But first, take a few moments to reflect on what you have achieved this year – and savour the...
View ArticleEffective marketing – a discussion with managing partners
At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were...
View ArticleEnvironmental analysis (SLEPT) and planning – Future of Jobs Report 2018...
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis...
View ArticleDeveloping a business psychology practice – Communicating a consulting...
It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business...
View ArticleBe more onion, time out from the tsunami and other strategy insights
At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates – from law firms, accountancy practices, management...
View ArticleManaging and marketing a profitable surveyors’ practice – Guiding and rising...
At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had...
View ArticleDriving successful marketing programs for professional services
This article “Driving successful marketing programs for professional services” was published by Intapp on March 29th 2019...
View ArticleLegal marketing case study – Royds Withy King private client wealth...
This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King...
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